The Objective:
The Results:
Capture the essence of 7UP’s new philosophy, ‘When you feel UP, you do a little jig of joy and spread your happiness through it’ using its new brand website.
The Idea:We created a world of 7up with loveable, mischievous characters called the Lemonjacks at the center of it and gave them a home – UPtopia – on the new 7UP website.
- Visits: 6,673
- Unique Visitors: 5837
- Pageviews: 7933
- Pages/Visit: 1.19
- % New Visits: 87.14%