The Objective:

Capture the essence of 7UP’s new philosophy, ‘When you feel UP, you do a little jig of joy and spread your happiness through it’ using its new brand website.

The Idea:

We created a world of 7up with loveable, mischievous characters called the Lemonjacks at the center of it and gave them a home – UPtopia – on the new 7UP website.

The Results:
  • Visits: 6,673
  • Unique Visitors: 5837
  • Pageviews: 7933
  • Pages/Visit: 1.19
  • % New Visits: 87.14%