The Objective:

G-Suite was partnering with brands and personalities worldwide to help showcase the invisible, but instrumental role it played in the inner workings of their businesses. In India, that personality was renowned designer, Manish Malhotra. Our task was to craft a video that brought this to life.

The Idea:

While other films in the same series focused on G-Suite’s role in both their visual storytelling and voiceover narrative, we wanted to take a slightly different route. While our visuals would clearly show G-Suite’s role, we wanted our narrative to be more elevated and evolved rather than sit squarely on brand. So we did just that.

The Execution:

We crafted a narrative that focused more on the life and story of Manish Malhotra, and how he brings to life his ornate masterpieces, from idea to output, and cue in G-Suite’s seamless role in being the thread that helped bring this beautiful piece to life.

The Results:

• Views: 1.7M