With the mandate for some of India’s top and most prestigious ITC properties, our task was to generate more interest and engagement for the individual handles of a host of these ITC properties. We were also tasked with helping drive footfall to the properties led by regular promotions and a host of F&B offerings. These included ITC Grand Maratha, ITC Royal Bengal, ITC Narmada, ITC Kohinoor, and more.
The Idea:The approach was an effective and tactical one. One that focused on the distinct identity of each ITC property, and leveraged rich visuals to create an unmistakable look and persona for each of them. But while doing so, one thing stayed common – the brand’s promise of responsible luxury, and a classy, luxe vibe that was the core of all our content.
The Execution:We applied our strategy to all social content and carved a niche for each page. With regular photo and video shoots, we ensured that our imagery always seemed fresh and appealing. Moreover, we delved into the details to understand the novelty of each hotel. Its decor, its architecture, its motifs, etc, and crafted content that enlightened audiences about these often missed nuances. Using the same approach, we also launched two premier properties – ITC Royal Bengal and the most recent ITC Narmada.
- Increase in Followers: 54.67% Avg.
- Impressions: 23.4 Mn Avg.
- Engagement: 1.3 Mn Avg.
- Engagement Rate: 108% Avg.
