The Objective:

Launch Louis Philippe’s Autumn Winter 2013 collection – a collection so stylish, any combination you create with it, looks awesome.

The Idea:

When you have a collection so stylish, every man can play stylist. So we created the Louis Philippe Dressing Room – an online platform where users could create different looks using the Louis Philippe Autumn Winter Collection. These looks could then be shared with friends for their opinions and finally be purchased from our e-commerce portal.

The Results:

• Looks Created: Over 25000
• Impressions: 2,692,607
• Site Visits: 559,985
• likes on Facebook: 5896
• followers on Twitter: 588