After having established themselves as a reputed brand in menswear, Louis Philippe wanted to reach out to their loyal customers with more than just their apparel and accessories. And so, The Label was created—a place that the Louis Philippe man could treat as the ultimate guide to style.
The Idea:A lifestyle platform
A lifestyle guide for men, The Label is an e-magazine that goes beyond just trends and new products that interest men of discerning taste. From featuring Hollywood celebrities like George Clooney and Leonardo DiCaprio to Michelin Star chefs like Vineet Bhatia talking about their journey of travel and food, The Label features people from various walks of life. With sections devoted to fashion, grooming, leisure, gadgets, automobiles, spaces and health and fitness, The Label serves as a handbook to the enriching lifestyle of the contemporary Indian man.
- Unique Visitors: 1,249,993
- Sessions : 1,472,596
- Page Views: 2,937,689
- likes on Facebook: 227,405
- followers on Twitter: 1,125
