The Objective:

To build Awareness and drive Sampling for Total Face Clean Up, NIVEA’s most revolutionary face cleansing product till date.

The Idea:

To challenge the popular use of the phrase “Just 5 Mins” and prove NIVEA’s “5 minutes to Beauty” claim.

The Results:

• Page Views: 380,645
• Visitors : 101,160
• Unique Samples: 57,590
• likes on Facebook: 14,661,848
• followers on Twitter: 8340