The Objective:

To build Awareness and drive Sampling for Total Face Clean Up, NIVEA’s most revolutionary face cleansing product till date.

The Idea:

To challenge the popular use of the phrase “Just 5 Mins” and prove NIVEA’s “5 minutes to Beauty” claim.

The Results:
  • Page Views: 380,645
  • Visitors : 101,160
  • Unique Samples: 57,590
  • likes on Facebook: 14,661,848
  • followers on Twitter: 8340