The Objective:

India’s youth is an impatient lot. How do we channelize this impatience and engage them?

The Idea:

We put the youth’s impatience to the test with Pepsi Shot 60, the quickest short film contest. We invited them to shoot, edit and submit a 60 second film in 24 hours.

The winners received cash prizes and an internship at India’s premiere film production house.

The Results:

• Impressions : 10,000,000
• Votes: 15,000