The Objective:

Crowd-source the designs for the 2011 Puma Flip Flop Collection

The Idea:

A massive on-ground activity combined with viral videos on social media to not only crowd-source the designs but also pick the winning entries.

The Execution:

2 Cities, 15 Days, 27 Venues. 1 freshly painted Ambassador. A bootload of graffiti cans.

The Results:

• 15 Videos: 35,412+ Youtube views
• Estimated Impressions in Twitter: 59,000
• Uploads ion Flickr: 300+Photos
• Worldwide fan growth: 372,524
• Fan growth in India: 87,852
• Impressions Generated: 8.3 Million+